I call it camouflage marketing. I fell victim to this ploy a few weeks ago. For my Year in Beer challenge I am always on the lookout for beers that I have not had before. I try to stay away from the mega brewers offerings as much as possible. While browsing the beer aisle at [...]
Archive of posts filed under the Business of Beer category.
Rebirth of Old Beer
Interesting article over at The Street about the revivial of some old beer names. This is the kind of action that I like: ..Last year, the folks at Schlitz pulled cans of fetid swill out of coolers across the Midwest and replaced it with a bottled, maltier mix more in line with the recipe that [...]
Large Corporate Monster trying to Crush Small Craft Brewery
In the state of Vermont there is a small craft brewery which has been brewing and selling a beer named Vermonster for several years. Distribution of the beer is mostly within the state of Vermont. I’ve never had a Vermonster, but the folks at Beer Advocate give it a B+ . Apparently, the makers of [...]