In case you missed it, beer drinking is down in Germany almost 5 % from the previous year. In fact it is at a twenty year low.
Peter Hahn, from the German Brewers Federation, said he hoped the World Cup in South Africa this year, would once again spur Germans to enjoy a few cold ones.
“We hope that the weather this year will again play ball, that Germany does well at the World Cup and that plenty of people go to the pub or beer garden to watch the matches with a good beer,” Hahn said.
Instead of pinning your hopes on the sports team and the weather, I offer another suggestion. It just so happens that twenty years ago I went on a business trip to Germany. During this trip my eyes were opened (as well as my mouth and wallet) to the existence of good beer. Not that every beer in Germany was great, but the majority of them were. I did not know at the time of my visit that I would start a twenty year runup in German beer consumption. So I’m proposing that the German government offer a beer bailout program. The Beer Goddess and I would be more than happy to accept any beer stimulus handouts and make a trip to Germany to kick off the next twenty years of higher beer consumption. I’m sure our beer drinking friends, aka The Beer Living Drinking Team could be persuaded for a beer trip as well.
Contact me for more information on available travel dates. Oktoberfest would be nice, but all dates are open.