The pressure. The pressure of a beer challenge. In this case The Year in Beer. With just under 60 days to go, I am officially 13 beers behind. I guess it is not really ‘officially’ as there is nothing official about the whole thing. But still.
Last night was an example of the changes in my beer buying behavior. I stopped by a local grocery store. Browsing their beer aisle I looked for beers that would allow me to gain ground on the beer challenge. In other words, bypass some of my favorites and instead go for something I have not had yet. They had some good beers, but those were already on my ‘had it’ list. In the end I got a 6 pack of beer from Holland. Lots of green on the can. No not that one. The other one. Bavaria. Yes, the same Bavaria beer that was behind the ambush marketing scheme during the World Cup. I never realized how I could be swayed by ambush marketing, but I was….