Interesting article over at The Street about the revivial of some old beer names. This is the kind of action that I like:
..Last year, the folks at Schlitz pulled cans of fetid swill out of coolers across the Midwest and replaced it with a bottled, maltier mix more in line with the recipe that “made Milwaukee famous” when it was a top-two brand in the 1950s, ’60s and ’70s….
New is old again…or is it old is new again….
You can read the entire article here.